Miranda Labs
Complete brand transformation for a tech startup, including logo design, color palette, and comprehensive brand guidelines that helped secure $2M in funding.
The Vision
TechStart Inc. needed more than just a logo—they needed a complete brand identity that would resonate with investors and customers alike. The challenge was to create something that felt both innovative and trustworthy.
"The new brand identity didn't just change how we looked—it changed how we felt about our company and how others perceived us."
Brand Strategy
Our comprehensive approach included:
- Market research and competitive analysis
- Brand positioning and messaging framework
- Visual identity system development
- Brand guidelines and implementation strategy
Design Process
We developed a sophisticated visual language that balanced innovation with reliability. The color palette, typography, and imagery all worked together to create a cohesive brand experience.
Impact
The results exceeded all expectations:
| Achievement | Timeline | Impact |
|---|---|---|
| Series A Funding | 3 months post-launch | $2M raised |
| Brand Recognition | 6 months | 85% increase |
| Customer Trust | 1 year | 92% confidence rating |
This brand transformation became a case study in how strategic design can directly impact business success and investor confidence.